Filed under: Cooking With Kids, Pop Food
Last week I went to a reading by author Rick Moody (The Ice Storm, etc.) at Pratt Institute,
where this esteemed and controversial author read a food shopping blog wherein he sung the praises of Kraft Food's
amazing lunchables in the sort of satirical way that hipsters of his generation praise Showgirls and Niel
Diamond. As a food blogger I wasn't smiling, no sir.
Lunchables are an easy target to go after; a miracle of modern packaging and convenience wherein a whole smorgasbord of luncheon goodness is combined in a handy, stay-fresh plastic see-thru carton, each ingredient separated for maximum freshness and so the flavors do not mix. There's an array of flavors and styles out there now, all aimed squarely at kid's lunchboxes.
Curiously, the ads on the Kraft website boast that lunchables allow your kids to "Make fun of lunch!" Is Kraft really so determined to create a generation of Rick Moodys?
Continue reading Don't laugh at Lunchables